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Understanding Media: The Extensions of Man pdf
Understanding Media: The Extensions of Man pdf

Understanding Media: The Extensions of Man by Lewis H. Lapham, Marshall McLuhan

Understanding Media: The Extensions of Man



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Understanding Media: The Extensions of Man Lewis H. Lapham, Marshall McLuhan ebook
Page: 396
ISBN: 0262631598, 9780262631594
Format: pdf
Publisher: The MIT Press


€�Once a new technology comes into the social milieu it cannot cease to permeate that milieu until every institution is saturated” [Understanding Media, page 161]. In Marshall McLuhan's seminal text, Understanding Media: The Extensions of Man, he uses the concept of prosthesis to explain media's function as “any extension of ourselves” (7). With a new introduction by Lewis H. But how are we to understand the pen and ink as media? As observed by Marshall McLuhan in Understanding Media: The Extension of Man: it is not the machine, but what one does with the machine, that is its meaning or message. These, along with all inventions and technologies, are "extensions of man," as Marshall McLuhan would describe them. €�Some years ago, a child was asked whether he liked radio or television best. *Understanding Media: The Extensions of Man (ARK edition, 1987) p.207. They are the product of our creativity as God's image bearers. Marshall McLuhan, Understanding Media: The Extensions of Man, 1964.

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